Event planning/design, marketing & promotion, graphic design, photography

Project Overview:
I set out to produce a summer event that not only raises money for rescue but engages supporters and the community.

The Summer Brewery Tour invited local breweries to be a part of a summer-long fundraising tour. Each location was asked to be the host of one event where a portion of proceeds are donated to rescue.

I created a complete brand and design around the event and am executing a promotional campaign for nine events that includes a website, posters, tshirts, pint glasses, photography, emails and social media.

The first summer event series took place May-October 2016 and I organized and managed my team of volunteers to go on-site to execute the events at each brewery. The series became an annual fundraising program and has taken place each summer since, raising more than $10,000 each year.